Lisa Hannigan Passenger free essay sample

â€Å"Passenger† is Lisa Hannigans second album, following her award-winning 2008 debut, â€Å"Sea Sew.† Here she continues to establish herself as one of the most popular folk singer/songwriters of her generation, up there with Glen Hansard and Ray LaMontagne (featured on the album). At one time most would have recognized Hannigan as part of Damien Rices band. With this album she is carving her own path. â€Å"Passenger† is a collection of songs that for the most part are about journeys – metaphorical or literal, and all written on tour. Hannigan shows off her excellent lyrical ability as well as her vocal talent in each track, accompanied by a range of instruments. This album is well worth a listen. Track one, â€Å"Home,† could signify the start of a journey – literally speaking, a tour – but there is always more to Hannigans lyrics. It can be hard to decipher what the other meaning is, but its presence gives her songs depth and substance. We will write a custom essay sample on Lisa Hannigan: Passenger or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The next notable track, â€Å"Knots,† is a real foot-stomper. It shows off all of Hannigans vocal quality along with superb instrumentation, including violins, brass, double bass, snare and bass drums, and piano. â€Å"O Sleep,† a duet with Ray LaMontagne, is a beautifully soft track, and the two singers complement each other perfectly. They begin with just a slight guitar accompaniment, and during this almost lullaby-like song, more instruments are added but the tenderness of the track is never lost. Another song worth listening to is â€Å"Safe Travels.† The lyrics are particularly biting and include a series of warnings, as if Hannigan is afraid of something happening to a loved one. This great album is another fine example of the talent Ireland has to offer. Hannigan is starting to make a name for herself on an international scale and get the recognition she deserves.

Conjugating Apparaître (to Appear)

Conjugating Apparaà ®tre (to Appear) As you learn French, you quickly come to understand that the conjugating of verbs is a major part of the language. Its important to learn how to do this and verbs like  apparaà ®tre  are good practice for your studies. Meaning to appear,  apparaà ®tre  is an irregular verb so it can be a bit tricky. This lesson will show you how to conjugate it. Conjugating the French Verb  Apparaà ®tre There are times when conjugating French verbs is easy and times when its a little tougher.  Apparaà ®tre  falls into the latter category because it does not follow the patterns of regular verbs. Yet, there is a pattern here and it follows through with almost all other  French verbs ending  in  -aà ®tre.  This means that once you study  apparaà ®tre, you can move on to similar irregular verbs. When conjugating  apparaà ®tre, you will need to match the subject pronoun the I, you, we, etc. or in French,  j, tu, nous   with the tense needed for the sentence. This chart will help with that. For instance, to translate I appear, you will say japparais or for we will appear, you will use nous apparaà ®trons. Subject Present Future Imperfect j' apparais apparaà ®trai apparaissais tu apparais apparaà ®tras apparaissais il apparaà ®t apparaà ®tra apparaissait nous apparaissons apparaà ®trons apparaissions vous apparaissez apparaà ®trez apparaissiez ils apparaissent apparaà ®tront apparaissaient The Present Participle of  Apparaà ®tre   When you give  apparaà ®tre  an -ant  ending, you will be using the present participle. It can be used as a verb, but also an adjective, gerund, and noun when needed.  The  present participle  of  apparaà ®tre is  apparaissant.   The Past Tense of  Apparaà ®tre   You can use the imperfect to express having appeared in the past, but its more common (and easier) to use the  passà © composà ©. This allows you to use a single past participle for every subject, no matter if its I appeared or we appeared. The catch to this is that you have to conjugate and use the  auxiliary verb  for apparaà ®tre, which is  avoir.  The  past participle  of apparaà ®tre  is  apparu. To put these together, you will say jai  apparu for I appeared. More Conjugations of  Apparaà ®tre   Those are not the only conjugations associated with  apparaà ®tre. While you should be aware of them, the passà © simple and imperfect subjunctive are used in formal writing. The subjunctive and conditional forms of  apparaà ®tre  are a little more important. You will use the subjunctive when the verb mood implies uncertainty and the conditional when it may or may not be depending on conditions. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive j' apparaisse apparaà ®trais apparus apparusse tu apparaisses apparaà ®trais apparus apparusses il apparaisse apparaà ®trait apparut apparà »t nous apparaissions apparaà ®trions apparà »mes apparussions vous apparaissiez apparaà ®triez apparà »tes apparussiez ils apparaissent apparaà ®traient apparurent apparussent The final conjugation for  apparaà ®tre  is the imperative. This verb mood allows you to drop the subject pronoun and use only the verb form. It applies to the  tu, nous,  and  vous  uses, so instead of nous apparaissons, you can just say apparaissons. Imperative (tu) apparais (nous) apparaissons (vous) apparaissez The Pattern to Conjugating -aà ®tre  Verbs With one exception, all  French verbs  that end in  -aà ®tre  are conjugated the same way as  apparaà ®tre.  Compare the conjugations above to those for  disparaà ®tre  (to disappear) and  paraà ®tre  (to seem) and you will see the similarities. These same rules apply to the following verbs: comparaà ®tre  - to appear in courtconnaà ®tre  - to know, be familiar withmà ©connaà ®tre  - to be unaware ofreconnaà ®tre  -  to recognizereparaà ®tre  - to reappeartransparaà ®tre  - to show through The exception to the pattern is  naà ®tre, which means to be born. You will have to memorize that one on its own.

The Science of Magnetic Field Lines

The Science of Magnetic Field Lines A magnetic field surrounds any electric charge in motion. The magnetic field is continuous and invisible, but its strength and orientation may be represented by magnetic field lines. Ideally, magnetic field lines or magnetic flux lines show the strength and orientation of a magnetic field. The representation is useful because it gives people a way to view an invisible force and because mathematical laws of physics easily accommodate the number or density of field lines. Magnetic field lines are a visual representation of the invisible lines of force in a magnetic field.By convention, the lines trace the force from the north to south pole of a magnet.The distance between the lines indicates relative strength of the magnetic field. The closer the lines are, the stronger the magnetic field is.Iron filings and a compass may be used to trace the shape, strength, and direction of magnetic field lines. A magnetic field is a vector, which means it has magnitude and direction. If electric current flows in a straight line, the right hand rule shows the direction invisible magnetic field lines flow around a wire. If you imagine gripping the wire with your right hand with your thumb pointing in the direction of the current, the magnetic field travels in the direction of the fingers around the wire. But, what if you dont know the direction of current or simply want to visualize a magnetic field? How to See a Magnetic Field Like air, a magnetic field is invisible. You can view wind indirectly by throwing small bits of paper into the air. Similarly, placing bits of magnetic material in a magnetic field lets you trace its path. Easy methods include: Use a Compass A group of compasses can show the directions of magnetic field lines. Maciej Frolow / Getty Images Waving a single compass around a magnetic field shows the direction of the field lines. To actually map the magnetic field, placing many compasses indicates the direction of the magnetic field at any point. To draw magnetic field lines, connect the compass dots. The advantage of this method is that it shows the direction of magnetic field lines. The disadvantage is that it doesnt indicate magnetic field strength. Use Iron Filings or Magnetite Sand Iron is ferromagnetic. This means it aligns itself along magnetic field lines, forming tiny magnets with north and south poles. Tiny bits of iron, such as iron filings, align to form a detailed map of field lines because the north pole of one piece orients to repel the north pole of another piece and attract its south pole. But, you cant just sprinkle the filings onto a magnet because they are attracted to it and will stick to it rather than trace the magnetic field. To solve this problem, iron filings are sprinkled onto paper or plastic over a magnetic field. One technique used to disperse the filings is to sprinkle them onto the surface from a height of a few inches. More filings can be added to make the field lines more clear, but only up to a point. Alternatives to iron filings include steel BB pellets, tin-plated iron filings (which wont rust), small paper clips, staples, or magnetite sand. The advantage to using particles of iron, steel, or magnetite is that the particles form a detailed map of magnetic field lines. The map also gives a rough indication of magnetic field strength. Closely-spaced, dense lines occur where the field is strongest, while widely-separated, sparse lines show where it is weaker. The disadvantage of using iron filings is that theres no indication of magnetic field orientation. The easiest way to overcome this is to use a compass together with iron filings to map both orientation and direction. Try Magnetic Viewing Film Magnetic viewing film is a flexible plastic containing bubbles of fluid laced with tiny magnetic rods. The films appears darker or lighter depending on the orientation of the rods in a magnetic field. Magnetic viewing film works best mapping complex magnetic geometry, such as that produced by a flat refrigerator magnet. Natural Magnetic Field Lines The lines in the aurora follow Earths magnetic field lines. Oscar Bjarnason / Getty Images Magnetic field lines also appear in nature. During a total solar eclipse, the lines in the corona trace the Suns magnetic field. Back on Earth, the lines in an aurora indicate the path of the planets magnetic field. In both cases, the visible lines are glowing streams of charged particles. Magnetic Field Line Rules Using magnetic field lines to construct a map, some rules become apparent: Magnetic field lines never cross.Magnetic field lines are continuous. They form closed loops that continue all the way through a magnetic material.Magnetic field lines bunch together where the magnetic field is strongest. In other words, the density of field lines indicates magnetic field strength. If the field lines around a magnet are mapped, its strongest magnetic field is at either pole.Unless the magnetic field is mapped using a compass, the direction of the magnetic field may be unknown. By convention, direction is indicated by drawing arrowheads along magnetic field lines. In any magnetic field, the lines always flow from the north pole to the south pole. The names north and south are historical and may have no bearing on the geographical orientation of the magnetic field Source Newton, Henry Black and Harvey N. Davis (1913) Practical Physics, The MacMillan Co., USA.

Water Essay Example | Topics and Well Written Essays - 250 words - 5

Water - Essay Example My firm would therefore wish to bring this issue to your attention to get the attorney’s signature for quicker solution to the health risk faced by the big population of Manhattan. Besides, EPA has set enforceable regulation referred to as the maximum contamination level (MCL) which works closely with the MCLG to ensure that systems and equipment are put in place to detect and eliminate harmful agents using appropriate treatment technologies. However, considering that water contaminated with lead usually corrodes the pipes in the system, EPA has come up with an alternative treatment called the Lead and Copper rule which was embraced in 1991 where the system besides reducing lead levels, prevents corrosion too. Following recent research done by my firm in the Upper East Side for the past two months, it was discovered that most 93% of households have water supplier pipes that are highly corroded. Tests run on these plumbing pipes and water by certified laboratories confirmed the presence of lead and other chemical agents. This composition is of a higher health risk particularly to pregnant women and children(Troesken,2004) Such problems can be solved using the Lead and Copper rule where your town council can start a foundation and build up strategies to replace all the corroded plumbing pipes in every household. Furthermore, use of chrome-plated brass can be adopted in household that prefer cold to hot water. Finally, my firm is hopeful to work with your town council to see the lives of the people of Manhattan improved in terms of consumption of risk-free water .Please consider the strategies mentioned

Employees Resistance to Organizational Change Research Paper

Employees Resistance to Organizational Change - Research Paper Example of change studied in the paper are Lewin’s model, the Action Research Plan model and Kotter’s eight stages of organizational change.The paper will attempt to integrate the models with the concept of resistance and come up with meaningful conclusions. The above statement effectively summarises the context of this research interest, which deals with the concept of organizational change, with specific focus on employee resistance towards such a change in a given organization. A typical organization, according to research, goes through different forms of change, of which the most common are cost reduction, redundancies, culture change and performance improvement (Mullins 822; also see Brooks 98). The CIPD, Britain’s Chartered Institute of Personnel Development, in their own research, have given a more detailed set of circumstances which impose organizational change: challenges of growth; challenge of economic downturns and tougher trading conditions; changes in strategy; technological changes; competitive pressures including mergers and acquisitions; customer pressure; and government legislations (CIPD Change Management). Research suggests that previously, change was a planned phenomenon, and it was implemented on periodic bases by the organization as part of a strategic plan. In other words, an organization may strategically plan to implement changes every few years. But the volatile environments where modern businesses operate have changed the way this process is carried out, due to more rapid developments either inside or outside the organizations, which eventually force the organizations to implement changes (Hussey 9). Such developments have been referred to as ‘trigger events’, and Hussey argues that these events occur too fast for comfort in modern organizations (10). The author also explains that these events may be either opportunities or threats, and that the subsequent changes are the organizations’ way of reacting to these events, in order to

Marketing Techniques Are Used to Market Products Essay Example for Free

Marketing Techniques Are Used to Market Products Essay P1 describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business to Consumer Marketing: This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer). Business to Business Marketing: This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). †¢A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building. †¢Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit; most of their money comes from funds that are acquired through tax revenue. These types of business organisation for example are: NHS, Fire Services and State Schools. Voluntary Sectors: Businesses in the voluntary sector raise money to support particular cause or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are: Save The Children, Cancer Research UK, RSPCA. However, public and voluntary organisations have similar aims to the private sector; which is to run efficiently. The three sectors can plan their objectives by using SMART: Specific – making sure the objective is clear and readable. Measureable – for example, the data can be quantified. Achievable – if the objective is possible to be attained. Realistic – make sure the objective is real depending on the current stature of the business. Time Bound – making sure the objective can be achieved in an associated time period. Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below: 1.Research and Planning During this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As well as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy. 2.Developing The Market Strategy This is the next step after collecting data from analysing the market and competition and also understanding the market’s needs and wants. Next steps are to refine the distribution; so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage. 3.Determining Actions and Controls Final stage is when you implement the strategy. So to implement the strategy; the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the effectiveness of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy. Now looking at the two businesses given; Brodie’s Beer and Cadburys plc; they both are private sector businesses with Brodie’s Beer having aims to survive and maximising profit and Cadburys plc’s aims is to increase growth in market share and maximising profit. Cadburys Plc One of Cadburys’ products called Fuse was being developed and Cadburys had an objective set while working on their new product. Their objectives were: To grow the market for chocolate confectionary. To increase Cadburys’ share of the snacking sector. So when developing the product, the objective â€Å"increase Cadburys’ share of the snacking sector† was set to make sure that when Cadbury launched another product; it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to bolster the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a ‘Fuseday’ campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage. The product Fuse; was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment; over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called ‘Fuseday’ – it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are: growth strategies, survival strategy and relationship marketing. Brodie’s Beer Ltd Brodie’s Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is: Stillwater, Premium 45, 8.5% Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodie’s Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer – free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a ‘test drive’ of the products that the businesses want to promote. The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodie’s Beer the opportunity to gain new loyal customers – which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.

Housing Problem :: essays research papers

Many economists argue that market solutions are more efficient than government agencies in providing services even when it comes to â€Å"merit goods†. In the discussion of housing problem, I would disagree with the economist’s view. Housing is a very complicate issue that I believe it will work the best by the cooperation of market and government agencies. The Canadian government has worked for many years on the housing issue, but does not seem to have any adequate solutions to solve the problem. The housing market, unlike other industry, has a dominant feature of inelastic short-run supply. This characteristic of the housing market has made a great obstacle in coping with the problem. In fact, we may look at other countries’ experiences and learn how to deal with the problem effectively. Canadian government’s housing policy is based on the idea that everyone is entitled to decent and affordable housing. Housing is a necessity and everyone needs a place t o live. It is for this reason that government set its goal to ensure everyone is living in housing of adequate quality at a price they can afford. However, the government has turned into wrong definition of decency and affordability. Firstly, decency is subjective according to different cultures. I think that the Canadian government is setting a very high value on living environment, and such a high standard may cause more difficulties in solving the problem. Secondly, Canadian government has continuously reduced its standard in defining affordability. It was consider affordable if housing cost no more than 20% of your income. Nevertheless, the standard has been reduced to no more than 40% until recently. Such dramatic change of the figure has made the goal become ambiguous. Practically, the government has tried many methods in dealing with the housing problem. Housing code enforcement is a method that tries to regulate minimal conditions for rental housing. However, this method doe s not seem to work because it brings additional costs to the tenant. On the other hand, the government tries to help people become homeowner by benefits in kind, such as imposing tax exemption on first home down payment and low interest rate on mortgages. However, the method does not really aim at helping the poor. Moreover, the government tries to increase the supply of housing by building new shelters and buying existing apartments. Yet, none of these work efficiently. The reason that building new shelters does not work is because most of these new housing projects are expensive and time consuming.

Using Celebrities in an Ad Campaign Is a Poor Way to Stimulate Brand Appeal

Using celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign can turn into an ugly affair, sometimes enhancing attitude change towards the product altogether. In this report, I will list the disadvantages of using celebrities in ads and the reasons behind why they are a poor way to stimulate brand appeal. 1) Price It is very expensive for companies to hire a celebrity as its brand ambassador. It is important for companies to note that when they do decide to take the brand ambassador route, they should be willing to shell out millions of dollars, and sometimes even lose it. Nike signed Tiger Woods on a 5 year $ 125 million contract, Reebok signed Venus Williams for $40 million and more recently, Pepsi teamed up with Shaquille O'Neal for a reported $25 million. For big companies such as Nike, Reebok and Pepsi, the financial implications of the deals involved would probably not affect them as much as smaller ones. With this in mind, it is also important to note that consumers today are becoming more advertising savvy. They read about the multi-million dollar deals as well. This leads to more consumers asking, â€Å"Are we buying the product, or the celebrity? † 2) ‘Vampire Effect’ A common marketing term, this refers to the point where the celebrity in question overshadows the brand itself. Marketers face this problem when they pick an extremely popular star, and the audience’s attention is drawn to the celebrity rather than the product. A very popular example of this scenario occurred when Cable Association used Dawn French. They soon had to abort their entire campaign when she got in the way of effect communication. 3) Credibility & Inconsistency One of the main reasons as to why using celebrities in an ad campaign is poor for brand appeal occurs when the personal credibility of the celebrity involved drops. This has occurred several times over the past couple of years. When Kate Moss, a well known model, was pictured snorting cocaine, three of her sponsors immediately pulled out. After all, imagine how a mother who has lost her daughter to drugs would relate to the brand. Another example was when Kobe Bryant, a leading basketball star, was accused of rape in 2003. His celebrity brand partners, Nutella and McDonald's, chose not to renew contracts with Bryant, even though he was subsequently acquitted of all charges. Many companies also resort to sports starts when choosing a celebrity. While the personal credibility of the sportsman remains intact, his performances in the arena may sometimes suffer lapses. A famous example of this occurred when Sachin Tendulkar, one of the best cricketers in the world, went through a prolonged lean patch. This lead to Pepsi dropping him as its celebrity face and they instead opted for a younger generation of cricketers instead. The credibility of the celebrity involved is vital because when the company decides to use one, they are not only buying a channel via which they intend to sell their product, but also an image. 4) Multi-Brand Endorsement At the end of the day, when a celebrity decides to endorse a product, it does not guarantee that they are actually using the product itself. More likely than not, they are endorsing the product purely for the monetary benefits, and this might sometimes lead to complications, especially when one celebrity appears in many ads in a short span of time. Take for example, MRF (tyre company), one of the early sponsors of Sachin Tendulkar. With its logo embezzled on his bat, the partnership between celebrity and brand was strong. Consumers could relate to the star, and in turn, the product. Today, however, Tendulkar endorses a mirage of products, and the novelty of the original partnership has died down significantly. Consumes are often left disillusioned and are sometimes forced to ask the question, â€Å"If the endorser can’t stick to one product, why should I? † . Celebrity overexposure can often undermine the authenticity of the message. Another form of multi-brand endorsement might occur when the celebrity endorses one brand but is publically seen using a competitor’s. For example, when Britney Spears was pictured drinking Coca-Cola (pictured left), while employed as the face of Pepsi. Or when David Beckham shaved his head soon after becoming the face of Brylcreem. Consumers notice this and often realize that celebrities need not have any relation to the product itself, and hence the entire essence of using celebrities in ads is questioned. 5) Marketing Mismatch When celebrities are used in ad campaigns, they display a certain special persona for the audience. The entire point is that they are able to influence the thought process of the consumer and create a positive perception of the brand. An approving nod from a famous actor or sportsman can directly lead to a 1000 more sales. With this in mind, it is paramount that companies use celebrities who they know can relate to and sell their product. Take a bad example, pictured right, of Ronaldhino (football legend), selling Konica Minolta printers. Not only did the picture lead to consumers questioning the connection between celebrity and brand, but also put the brand in bad light. In conclusion, while the use of celebrities can sometimes prove beneficial, especially to the profitability of a relatively unknown product, there are several points that need to be taken into consideration. Marketers, especially in today’s cluttered media environment, resort to celebrities if they lack an original idea, or want to take the ‘easy way out’. Consumers too are becoming aware of this and are starting to notice the fact that celebrities need not necessarily support their brands. Furthermore, celebrity endorsements cannot change the entire thinking process of the consumers, and as such, does not justify the high cost involved either. References Pictures: 1) http://hollywoodsnark. com/wp-content/uploads/2007/03/pepsi_girl_britney_spears_drinking_coke_2. jpg 2) http://rawstylus. wordpress. om/2008/02/12/596/ Text: 1) http://www. hollywoodreporter. com/hr/search/article_display. jsp? vnu_content_id=2030984 – Article on ‘Celebrity Branding- Making the brand’ 2) http://www. rediff. com/money/2003/dec/05guest. htm Article on ‘Is celebrity advertising effective’. 3) http://en. wikipedia. org/wiki/Celebrity_branding 4) http://www. b randrepublic. com/Industry/Entertainment/News/235197/When-celebrity-brand-partners-go-bad/ Article on – ‘When celebrity brand partners go bad’ lifestyle. in. msn. com/fashion/article. aspx? cp-documentid=1671484 ‘Celebrity endorsements enhances brand appeal’

Analytical essay of Raymond Carver’s “Cathedral” Essay

Blindness can manifest itself in many ways. Arguably the most detrimental form of this condition may be the figurative blindness of ones own situations and ignorance towards the feelings of others. In Raymond Carver’s short story â€Å"Cathedral,† the narrator’s emotional and psychological blindness is immediately apparent. The many issues faced by the narrator as well as the turn-around experienced at the culmination of the tale are the main ideas for the theme of this story; and these ideas aid the narrator in eventually succumbing to character transformation by simply regarding the literal blind man in a positive light. The narrators statement at the very beginning of the story explains his own lack of knowledge concerning physical blindness. His lack of knowledge relating to the visitors disability is undeniable, yet he makes it very clear that he is aware of this ignorance, stating that he wasnt enthusiastic about his visit. He was no one I knew. And his being blind bothered me. My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing-eye dogs. A blind man in my house was not something I looked forward to.† (90) These statements sum up his entire attitude about Robert (the houseguest) and other blind people in general at the onset of the story, giving the narrator an instant feeling of exactly who the narrator and even what he may turn out to be. While there are many undertones concerning other things about which he is unaware, the specific topic of character awareness is the main thought of the storys plot, ultimat ely developing into a solid theme. The introduction of the story explains the relationship between narrators wife and the blind man, detailing how it evolved to its present status. It is here the reader may see other examples of the figurative blindness from which the narrator suffers because of his knowledge of the relationship between the two, which seem to stem from his own troubled relationship with his wife. His wife gives him an ultimatum for acceptance of the blind man, stating that if her husband loves her, he would do this for me. If you dont love me, okay. (92) Throughout the story the narrator exudes jealousy toward the relationship his wife and the blind man share. Insecurity gives way to a troubled relationship with his wife. The narrator revaluates his suspicious  ideas regarding the troubled relationship; and his ultimate personal transformation gives way to the foreshadowing of a profound epiphany surrounding the entire story. Drug and alcohol usage throughout the entire story significantly adds to another blindness of which the subject is oblivious. Once Robert arrives, he is immediately introduced to social drinking, especially when he is questioned for his choice of drink. The narrator quickly supports this inquiry by further explaining that he and his wife carry a little of everything. It’s one of our pastimes.† (94) From this point on in the plot, drug and alcohol usage is described. The final enlightenment experienced by the narrator is a direct result of the mindset brought upon by his marijuana usage. In fact, many of his described problems may be attributed to his drinking and drug use. The effects of these habits are shown very well as the narrator and Robert converse directly after smoking a marijuana cigarette: â€Å"I reached for my glass. But it was empty. I tried to remember what I could remember.† (98) This exact portion of the dialogue accurately describes that of someo ne who is under the influence of a foreign substance. Once presented, the negative effects of drug usage on the characters are obvious throughout the story. The story climaxes after the wife falls asleep and the two men are finally allowed to converse with each other. It is at this time when the narrator finally gets to see the attitude and thoughts of the blind man, leading directly to his own personal transformation. When Robert asks whether or not the narrator is religious, his ambiguous response â€Å"I guess I dont believe in it. In anything. Sometimes its hard. You know what I’m saying?† (99) leads the reader (and Robert, as well) to see that this man is in need of something which means more than physical blindness. The reader becomes aware that this blind man feels it necessary to help the narrator both mentally and emotionally, bringing justice and understanding to a man filled with petty ideals. Once Robert has fulfilled this deed, the narrator begins to understand that certain positions of his are, and always has been, wrong, leading to an ultimate revelation towards change. Many among society today have a minute understanding of what it is to truly see, that this initiative  is more than physical viewing and bases itself mainly on emotional understanding, for instance, figuratively seeing what is inside other people, what they feel and how they think. Conclusively, the final drawing of the Cathedral truly helps the reader understand the meaning of achievement through working together. The two men hold hands while drawing the Cathedral, which inevitably is the basis for the story being told. If not for this truly life-changing experience, this narrator would simply have continued on his close-minded lifestyle never learning about or accepting other people as they are. The last few sentences of this story paint a beautiful picture of someone coming to the realization that being blind is not an affliction that is limited solely to the body. A person can be blind to the feelings of others and the problems that can affect our everyday life, yet through interaction and tolerance an individual can find both themselves and an awareness for people around them. Work Cited Carver, Raymond. Cathedral Literature and its writers. 4th ed. Ed. Ann Charters and Samuel Charters. Boston: Bedford/St. Martins,2007. 91-113

Examples of the Verb Ride, Including Ride Past Tense

Examples of the Verb Ride, Including Ride Past Tense The verb ride means to sit on and control the movement of a means of transportation such as a bike, car, or a horse, as well as to be a passenger being conveyed in or on such a means of transportation. The verb is used in English to express how a person or thing is using that transportation, such as, I rode in a car or He rides a horse. Ride is an irregular verb because it does not take a regular conjugation pattern. For example, the verb want is a regular verb in English, where the present tense is simply the verb, itself, often preceded by a pronoun, such as I want, or an infinitive, such as to want. For a regular verb in the past tense, you would simply add ed, as in I wanted. By contrast, ride is an irregular verb because its conjugations do not follow the pattern of a regular-conjugation verb such as want. The verb takes the same conjugations as the irregular verb drive, for example, which conjugates with a pattern of drive-drove-driven, depending on the tense. The verb ride, then, is the same as a regular verb in English, taking the form ride in the present tense. But in the past tense, the root changes, with the i changing to o, to form the verb rode. The past participle is completely different, but more on that below. Key Takeaways: The Irregularity of Ride The verb ride does not follow a regular conjugation pattern.  Its conjugation pattern is the same as for the verb drive, which conjugates as drive-drove-driven, depending on the tense.In the present tense, the conjugation of ride is the same as for a regular verb taking the form ride.In the past tense, the root changes, with the i swapping out for o, to form the verb rode. The past participle is ridden, as in: He has ridden the bike. Conjugating the Verb Ride It can be helpful for English learners to view the basic conjugations of a verb. The table provides conjugations for ride in the present, past, and past participle tenses. Present I ride you ride he/she/it rides we ride you ride they ride Past I rode you rode he/she/it rode we rode you rode they rode Past Participle I/you/he/she/it/we/you/they (have) ridden Note that the base form is  ride, the simple past tense is rode, and the past participle is  ridden. Example Sentences of the Verb Ride Here are sentences of the  verb  ride in nearly all  tenses  including active and passive forms, as well as  conditional  and  modal  forms. The tense is indicated in bold, followed by a brief explanation of when to use the particular tense, together with three example sentences. Present Simple This is the basic present tense. Use it to indicate something that occurs in the present. He rides his motorcycle to work.They ride to work together.I like to ride my horse. Present Simple Passive Though using passive voice is not considered the best practice for writing, there are conjugations for this voice, including for the verb ride. Use this form of the passive voice to express something that is happening to or being done by someone. That horse is ridden by Tom.The mower is ridden by Joe.The bus is ridden by the passengers. Present Continuous The present continuous is used to express an ongoing action. Were riding our bikes to the park this afternoon.They are riding the horses to the track.Sally is riding her scooter. Present Continuous Passive This tense is similar to the present continuous but in passive form. The horses are being ridden by tourists at the moment.The scooter is being ridden by Sally.The horses are being ridden to the park by them. Present Perfect The present perfect connotes an  action or situation that started in the past and continues in the present. Have you ever ridden a horse?They havent ridden their scooters for years.She has ridden her bike to work for six months. Present Perfect Passive This tense is similar to the present perfect but in the passive voice. Has that horse by ridden yet?The scooters havent been ridden by them for years.The bike hasnt been ridden for months. Present Perfect Continuous This tense is used to  refer to an unspecified time between before now and now. We have been riding bikes since 9 a.m.She has been riding the open road since last night.He has been riding his scooter for the past three hours. Past Simple The past simple is, as the name implies, the simple past. It expresses an action that occurred and was completed, in the past. He rode his bike to work last week.She rode her scooter to work.The passenger rode in the car. Past Simple Passive This tense is the same as the simple past but in the passive voice. That motorcycle was ridden by Elvis.The scooter was ridden by her.The horse was ridden by the equestrian competitor. Past Continuous The past continuous shows that an ongoing  action was happening at a specific moment in the past. He was riding his bike when his cell phone rang.She was riding her scooter to work when the police officer gave her a ticket.The equestrian competitor was riding her horse when she was stopped by a fan. Past Continuous Passive As in the other tenses, the past continuous passive is the same as the past continuous but in the passive voice. The horse was being ridden by Jack when it fell.The scooter was being ridden by her when a policeman stopped her.The bike was being ridden by him when his cell phone rang. Past Perfect The past perfect refers to something that occurred in the past before another action in the past. They had already ridden the horse before they bought it.She had already ridden the scooter before she got into an accident.He had already ridden the bike when he got a flat. Past Perfect Passive This tense is the same as the past perfect but in the passive voice. The horse had been ridden before it was sold.The bike had been ridden before its tire went flat.The scooter had already been ridden when it was in an accident. Past Perfect Continuous This tense expresses  something that started in the  past  and continued until another event happened, also in the  past. They had been riding for two hours when the accident happened.She had been riding for an hour before she received a ticket.The competitor had been riding for two months before her first fan approached her. Future The future tense expresses something that will happen in the future. She will ride her bike to work.He will ride with the other passengers.The competitor will ride the horse at the nationals. Future   passive The future passive expresses a future action but in the passive voice. That horse will be ridden by the queen.The scooter will be ridden by her.The bike will be ridden by the commuter. Future Continuous This tense expresses an action that will start and continue in the future. This time next week we will be riding our motorcycles down the highway on holiday.By next year, we will all be riding scooters to work.By the time I get to Phoenix, Ill be riding a train. Future Perfect The future perfect expresses an action that starts and finishes at some point in the future. She will have ridden all the horses in the stable by the end of the month.The commuters will have ridden the scooters to work 100 times by the end of the year.By the time I get to Phoenix, I will have ridden for 66 hours. Future Possibility The future possibility expresses something that might happen in the future. She might ride Lucky.The gambler might break even.The commuter might save time if he takes a different route. Real Conditional The real conditional expresses uncertainty about whether an action will occur. If she rides her motorcycle, she will change her clothes.If he commutes by bike, he will save money.If the jockey rides the horse Affirmed, he will win the race. Present Modal Modal verbs are  auxiliary (helping) verbs that  express ability, possibility, permission, or obligation. The present modal expresses these things in the present. She should ride that horse.I may ride that scooter.She might get a ticket if she rides too fast. Past Modal The past modal is similar to the present modal but in the past tense. She cant have ridden her bike!I might have ridden that scooter, but Im not sure.She might have ridden to fast before receiving a moving violation. Quiz: Conjugate with Ride Use the verb to ride to conjugate the following sentences. The quiz answers are listed below. In some cases, more than one answer may be correct. That horse _____ by Tom._____ you ever _____ a horse?He _____ his bike when his cell phone rang.She _____ her motorcycle to work next week.If she _____ her motorcycle, she will change her clothes.He _____ his bike to work last week.That motorcycle _____ by Elvis!He _____ his motorcycle to work.We _____ bikes since nine this morning.If she _____ her motorcycle, she will change her clothes. Quiz Answers is riddenHave riddenwas ridingis going to rideridesrodewas riddenrideshave been ridingrides

An Analysis of Walt Whitmans Song of Myself

Analysis of Walt Whitman's My Own Song Whitman is always asking questions. He believes the purpose and cause of life is a mystery. He is surrounded by people who draw a line between good and evil and refuses what is not a holy direct vote in the universe. Unlike modern people, Whitman encompasses everything. His mystical perception of the world has caused the idea that God can be found in all and he can never be fully understood. Walt Whitman's article on My Own Song explains Walt Whitman's My Own Song about Julia Kristeva's Fallen Theory. The importance of corruption This negative, imminent and unpleasant thing arises from Whitman's view of rebuilding the concept of sublime material that can cause sublime moments. - From time to time, humans must ask questions: what constitutes actions and determines the type of interaction that we show around others? My own commentary is the way the modern world doubts the value of the facade. The novel also doubts what we know as insignificant lik e seeing the cat we are sleeping on our stomach and looking at the clouds in the sky It was. Analysis of Walt Whitman's My Own Song Whitman is always asking questions. He believes the purpose and cause of life is a mystery. He is surrounded by people who draw a line between good and evil and refuses what is not a holy direct vote in the universe. Unlike modern people, Whitman encompasses everything. - Walt Whitman is considered to be the most important American democratic poet of his time. Not only does he accept it completely, I believe America's democracy is not just a political regime but a lifestyle (Casale 48). Many of his personal experiences influenced his deep democratic views (48). As a volunteer at a military hospital during the American Civil War he saw a lot of death and thanked the opportunity offered by the US government more and more (Mirsky)

The Space Shuttle Challenger disaster Assignment - 1

The Space Shuttle Challenger disaster - Assignment Example In this paper, the author describes and comments on the various aspects of the accident. First, the author describes the events leading to the explosion. Next is a discussion of the main causes of the accident. Next, the author describes the steps that could have been taken to avert the accident. After that, a description of the prevailing culture within NASA is provided, accompanied with a discussion of how that culture might have impacted the decisions of NASA engineers and staff. The author then comments on the management of NASA and how the institution implements its systems and procedures. Finally, the author sums up the main points of the paper. Initially, Challenger had been scheduled to launch from the Kennedy Space Centre (KSC) in Florida on January 22 at 14:42 Eastern Standard Time (EST). However, the launch did not happen as had been planned due to delays in the preceding mission, STS-61-C(McConnel, 1986). Consequently, Challenger launched was pushed forward to January 23 then January 24. The launch was once more moved to January 25 owing to unfavourable weather conditions at the Transoceanic Abort Landing (TAL) centre in Dakar, Senegal. NASA decide to use Casablanca as an alternative TAL, but because it lacked facilities for night landings, the launch was once more rescheduled for the morning of January 26, Florida time. Then, it was predicted that the weather at KSC would be unfavourable, so the lift-off was moved to January 27 at 9:37 EST. Again, the launch failed to take off due to problems registered in the exterior access hatch. By the time engineers solved the problems, the wind speed had increases substantially such that a launch was impossible. It was under these circumstances that the launch eventually happened on January 28, even though weather forecasts had predicted an unusually cold morning with temperatures close to -10C, the lowest possible temperature at which a launch may happen.